3D Animation (Cinema4D)
Illusion + Spectacle
This functional prototype used traffic data interpreted by a Kinect to trigger projection mapping onto building facades to create an unexpected animated "billboard". The content of the billboard in this prototype was an original 3d blinking set of eyeballs, but future iterations would make use of whatever was appropriate to the advertisement: feature film content, product placements, even ambient environmental information.
An unforeseen realization brought about by this concept exploration was how distracting a technology like this could actually be to drivers. For this reason, the project remained on a small experimental scale.