PERSONIFIED BUILDINGS
       
     
eyesrooftop1.jpg
       
     
eyesrooftop5.jpg
       
     
eyeshwygif4.gif
       
     
eyesrooftop2.jpg
       
     
       
     
eyesrooftop6.jpg
       
     
       
     
       
     
       
     
       
     
       
     
eyesrooftop3.jpg
       
     
eyesdriversview.gif
       
     
eyesinsideprojections.jpg
       
     
PERSONIFIED BUILDINGS
       
     
PERSONIFIED BUILDINGS

2015

Concept
3D Animation (Cinema4D)
Experience Design
Guerrilla Advertising
Illusion + Spectacle

This functional prototype used traffic data interpreted by a Kinect to trigger projection mapping onto building facades to create an unexpected animated "billboard". The content of the billboard in this prototype was an original 3d blinking set of eyeballs, but future iterations would make use of whatever was appropriate to the advertisement: feature film content, product placements, even ambient environmental information. 

An unforeseen realization brought about by this concept exploration was how distracting a technology like this could actually be to drivers. For this reason, the project remained on a small experimental scale. 

eyesrooftop1.jpg
       
     
eyesrooftop5.jpg
       
     
eyeshwygif4.gif
       
     
eyesrooftop2.jpg
       
     
       
     
Personified Interactive Building Projection Tests
eyesrooftop6.jpg
       
     
       
     
Projection Tests - Eyes II
       
     
Projection Tests - Eyes
       
     
Projection Tests - Eyes. Cinema 4d
       
     
Eyes - Cinema 4d - Projection Elements
       
     
Cinema 4d eyes for Kinect tracking
eyesrooftop3.jpg
       
     
eyesdriversview.gif
       
     
eyesinsideprojections.jpg